Team Sugar sweetens the deal for voters 

By Celani Sikhakhane

Newcomer Team Sugar South Africa has stirred the political landscape of KwaZulu-Natal. 

Founded by sugar company workers, the party is gaining traction in various communities in Newcastle. Their unique campaigning approach is handing out kitchen appliances and bags of sugar to supporters.

Since its foundation just before the 2021 local government elections, Team Sugar has managed to clinch by-elections in the Amajuba District. 

Their success and coalition with the IFP facilitated the appointment of their leader Musa Thwala as the deputy mayor of Newcastle Municipality. 

This partnership was pivotal in pushing the ANC out of the governing seat in the municipality.

At a recent rally in kwaMdakane near Dannhauser, which Scrolla.Africa attended, attendees were treated not just to political promises but gifts: microwaves, clothing irons and 10kg bags of sugar. 


Thwala announced the party’s ambition to extend its influence to the KZN legislature after the 2024 general elections. 

“We’ve already made significant strides in Amajuba, as evidenced by our presence in the Newcastle and Dannhauser municipalities. Our aim now is to expand across KZN in preparation for 2024,” Thwala said.

Thwala explained their grassroots strategy, pointing out that they are addressing core issues like unemployment, education, food, and development. 

“We provide sugar because it’s a staple but it is expensive, and kitchen appliances as they’re essential for many households yet remain out of reach due to economic constraints,” he said.

Pictured above: Team Sugar South Africa’s Rally.

Image Source: Celani Sikhakhane.

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