Gayton McKenzie wants African creators to get fair pay

By Rorisang Modiba

  • Gayton McKenzie says African social media stars are being treated like “stepchildren” compared to creators from other countries.
  • The PA leader wants African ministers to fight for content creators to be paid the same as their overseas counterparts.

South African Minister of Sports, Arts and Culture Gayton McKenzie is fighting for African social media stars to get paid fairly for their work.

The Patriotic Alliance leader says African content creators who make videos and posts for platforms like TikTok and YouTube are getting a bad deal.

“The bigger issue here is that we cannot allow African children to be treated like stepchildren when it comes to content. We can’t allow that,” McKenzie said.

He wants African government ministers to stand up for local creators who are trying to make a living from social media.

“We need to sit down, as African ministers, and talk about issues that affect our people,” he said. 

“Our children and creators must be paid like other content producers around the world. We are a sovereign people, and we can’t let one group of people become millionaires while others go unpaid.”

McKenzie says this unfair treatment reminds him of apartheid.

“Now we African ministers can’t sit here to talk about that – it is absolute nonsense, it is rubbish – and it should be addressed. Apartheid has been abolished, we can’t allow that,” he said.

Content creators make videos, photos and posts for social media platforms and can earn money through advertising and sponsorship deals if they build a big following.

But African creators say they earn much less than people doing the same work in other parts of the world.

Pictured above: Gayton McKenzie.

Source: X

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