By Everson Luhanga
- Experts warn children lose creativity and teamwork when stuck on screens, but toys are helping bring balance back.
- Millions of toys like Mini Brands, Fugglers and XShot blasters are selling fast as families return to simple play.
Children in South Africa are glued to screens for more than nine hours a day, but toy makers say old-fashioned fun is making a comeback.
Experts warn that endless time on phones, TVs and computers comes at the cost of outdoor play, teamwork and confidence.
Michelle Schwarz of toy company Zuru says kids need balance. “Toys are one of the most effective tools for healthy, unplugged development,” she said.
Parents are also rediscovering toys they remember from their own childhoods. Families are bonding over ranges like Mini Brands and plush toys called Fugglers.
Simple activities like chasing, building or role-playing give children skills that TikTok or YouTube cannot, said Schwarz. “A simple toy can spark more joy, laughter and connection than being online.”
And the sales numbers show it. Zuru’s XShot blasters have sold more than 40 million units, with over 1 billion darts fired in playgrounds and gardens.
Fugglers have sold over 8 million units, Hug-a-Lumps are among the top 10 plush toys in the UK and US, and Mini Brands sell three capsules every minute worldwide.
Zuru says the success proves children don’t need screens to feel happy or inspired – they just need to play.
Pictured above: Children playing with toys.
Image source: Pexels
