By Rorisang Modiba
- Yung Earn and Nabob Media visit malls, ask general knowledge questions, and reward correct answers with cash to encourage learning among young people.
- The videos attract millions of views online, showing strong interest in fun learning content and inspiring viewers to test their knowledge and stay curious.
Young people walking through malls are stopping for a chance to win cash. All they need is the right answer.
TikTok creator Yung Earn is behind the idea.
He asks simple general knowledge questions and rewards correct answers on the spot. Many young people take part, hoping to win and test what they know.
The videos cover topics like history, geography, pop culture and current affairs. Viewers watching online also try to answer along while the videos play.
Yung Earn says money is not the main goal.
“Giving out money is exciting, but the real reward is seeing young people realise the value of knowledge,” he said.
He said even one person deciding to learn more makes the project worth it.
Yung Earn has partnered with Nabob Media to grow the idea. Together they are creating content that mixes fun with learning.
This type of content is known as edutainment. It combines education and entertainment to make learning feel easier and more relevant.
The videos are gaining millions of views on TikTok. This shows strong interest from young people who enjoy learning in a relaxed way.
What started as simple street quizzes is now reaching a wider audience. It is encouraging young South Africans to think, learn and stay curious.
Pictured above: Yung Earn.
Image source: Supplied
