The unstoppable rise of women’s sport

By Razeen Gutta

After a good year of growth, the revenue generated by elite women’s sports is set to reach over £1 billion (R20 billion) in 2024. 

According to finance experts Deloitte, the revenue forecast for next year will be over £200 million (R4 billion) more than last year’s. 

The forecast is based on matchday, broadcast and commercial revenue, with football set to rake in the most with £439 million (R8.8 billion) while basketball takes the second spot with £280 million (R5.6 billion). 

Club sponsorships, partnerships, and merchandising sales, which contribute towards commercial revenue, are predicted to be the highest contributors to next year’s forecast.

Broadcast revenues will make up 27% while matchday revenues contribute to 18% of total revenue. 

The 2023 Fifa Women’s World Cup played a big role in the growth extended to the future, with the final of the showpiece event watched by over 12 million peak viewers on BBC

Next year’s report comes ahead of a busy period for women’s sport, with the Paris Olympics, athletics World Indoor Championships and women’s Six Nations among the events to look out for in 2024. 

Pictured above: Spain women’s football team.

Image source: @btlvid


Recent articles