By Rorisang Modiba
South African artists earned R256-million on Spotify in 2023, with Kabza de Small being the highest-earning artist.
Spotify’s 2024 “Loud & Clear” report shows the success of South African music on the platform.
Local artists were discovered by first-time listeners more than 735-million times last year.
Amapiano, a local genre, continues to do well, adding to the international appeal of Mzansi’s music.
People listening to local music within South Africa doubled in growth, increasing by 101%.
The report shows male dominance in the industry but suggests female streaming is growing, like DJ Uncle Waffles, with a 49% increase in average streams in 2023.
“South African artists’ streaming revenues on Spotify keep growing every year, a true testament to their immense talent,” said Jocelyne Muhutu-Remy, Spotify’s sub-Saharan Africa managing director, Fakaza reported. “It’s a privilege to continue supporting them, in keeping with our vision of ensuring all professional artists can make a living off their art.
Pictured above: Kabza de Small.
Image source: X
