Some say it’s Afro-pop in traditional beats, some say it’s Maskandi-pop or even R&B.
Upcoming artist Jeezy Fire, from Richmond in Pietermaritzburg, has put a name to his art – Imbube. He’s created a similar sound to musicians like Sjava, Aubrey Qwana and Senzo to name a few.
It’s a mixture of uMbaqanga and Afro-pop.
Jeezy has been trending lately since the release of a song dedicated to the late actress Mary Twala, which he made under Unified Entertainment with Percy, Expression and Mbuzeni.
“I grew up listening to it (uMbaqanga), my father used to play it a lot when I was a kid. So, when I grew up and realised I had a talent for music, I started doing Hip Hop. As time went on, I wanted to go back to my roots and Hip Hop was not my roots.
“That’s when I said let me come up with something new and decided to do Imbube,” said Jeezy Fire who has shared stages with Black Coffee, Kwesta, K.O and Khuzani, among others.
It’s not that hard to recognise Jeezy as he is always rocking fluffy coats in performances and music videos. He holds a suitcase and a walking stick on the side.
“I wanted to be unique like the music I make. Being unique is an advantage because you become unforgettable even if there were 20 other artists that day. People will always remember the ‘guy with the coat’ after the event,” said Jeezy Fire.
He has won the Umngeni Music Awards and Artist of the Year in 2018 for his best known single Inkomo.
It’s a song about a young man who unknowingly fell in love with his sister and only finds out when it’s time for lobola negotiations.
Jeezy told Scrolla.Africa he has just released another single titled One in a Million.