· Viatris launched the EmpowerED campaign to fight erectile dysfunction in South Africa, where stigma and fake treatments keep men from seeking proper care.
· Doctors warn that erectile dysfunction is not just about performance but could signal serious health issues like diabetes or cardiovascular disease.
Global healthcare company Viatris has launched the EmpowerED erectile dysfunction campaign in South Africa after growing concerns about men using unregulated treatments.
Erectile dysfunction can be caused by conditions such as anxiety, depression, diabetes, cardiovascular disease, obesity and high blood pressure. It affects a man’s ability to maintain an erection during sex.
The use of fake or unregulated treatments is rising, and health experts warn these products can be dangerous.
Communication consultant Wilfred Kedapey said stigma and taboos around sexual health make the problem worse.
“In many African cultures, discussing sexual health is considered taboo and erectile dysfunction is often seen as a sign of failure. This results in men hiding their struggles, avoiding medical treatment and suffering in isolation from loved ones,” said Kedapey.
He added that in some communities, a man who admits to erectile dysfunction may be labelled as less of a man and even face the collapse of his relationship.
The EmpowerED for Life South Africa campaign is targeting men in both rural and urban areas. Its aim is to raise awareness, provide education, encourage open discussion and empower men to seek treatment.
Dr Shingai Mutambirwa, head of the Urology Department at Sefako Makgatho Health Sciences University, said erectile dysfunction should not be dismissed as a private issue.
“Erectile dysfunction is often dismissed as merely a performance issue or a private matter, yet it can be an early warning sign of serious health concerns like cardiovascular disease or diabetes,” said Dr Mutambirwa.
He explained that early detection offers doctors a chance to intervene before further complications develop.
Kedapey said the campaign hopes to break the silence and create safe spaces for men to seek medical help. “Together we can ensure no man suffers in silence, and we can pave the way for a healthier future for men across Africa,” he said.
Pictured above: medical supplies
Image source: sourced
