Dylan Bettencourt
The fastest man in history, Usain Bolt, is trying to trademark a logo of his signature victory pose.
The retired Jamaican sprinter submitted an application for the trademark in the United States last week.
The pose the world has seen so often, where the sprinter leans back and points to the sky with both hands in an archer-like pose, could become a trademark if his application is successful.
Bolt, now 36, still holds the world record in both the 100m and 200m events.
The US Patent and Trademark Office confirmed that Bolt submitted his application on 17 August for a pose that is the “silhouette of a man in a distinctive pose, with one arm bent and pointing to the head and the other arm raised and pointing upward”.
Bolt wants to use the pose on items such as clothing, jewellery, shoes and even in restaurants and bars.
“Given that Bolt is now retired from racing, it makes sense that he would look to expand his business empire,” Washington DC-based trademark lawyer Josh Gerben told the BBC.
“The silhouette of his victory pose is recognised around the world.”
He said the trademark would enable him to market the items himself or licence it to third parties.
This is not the first time Bolt has attempted to trademark the pose, he attempted 12 years ago but the move lapsed.
Bolt retired from racing in 2017, his final sprint being at the World Championships in London.
He has since been asked if he would return to the track someday, a move he claims he will never do.
“I’ve seen too many people retire and come back just to make it worse or to shame themselves. I won’t be one of those people,” Bolt said. Image source: @ePrimeFeed
