By Everson Luhanga
- Clothing brand Vialli sells its new winter range across South Africa as rising costs squeeze household budgets for many families.
- Struggling shoppers choose durable jackets and sweaters that last longer instead of spending money on short term fashion trends.
South Africans preparing for the winter months face tough spending choices. Prices for food, transport and electricity continue to rise across the country.
Fashion brand Vialli said its new Winter Range 2026 collection focuses heavily on comfort, warmth and durability. Many shoppers now look for clothing that lasts longer and works well for daily life because household budgets remain under growing pressure.
The new winter collection includes sweaters, jackets, denim and layered winter clothes. These items are designed for people who need to balance style with practical needs during the colder months of the year.
Vialli said the clothing range uses heavyweight cotton blends, textured knits and soft finishes to give better warmth and comfort. The company also focused on durable materials and fitted designs that people can wear for their everyday activities.
The brand said more consumers are now thinking carefully before they buy clothing. They want pieces that can work across different occasions instead of following short term fashion trends.
Vialli said the new collection reflects these changing shopping habits. People look for value, comfort and confidence while they manage tighter household budgets.
The company designed the jackets specifically for colder urban weather and daily travel. The sweaters focus on warmth and layered comfort. The denim range also remains part of the collection with fitted designs and premium materials.
Vialli said shoppers increasingly want clothing linked to identity, comfort and practical living rather than fashion alone.
The Winter Range 2026 collection is now available at Vialli stores across South Africa. Shoppers can also buy the clothes through authorised retailers.
Pictured above: Wooly winter clothes.
Image source: Pexels
